Brand and sponsorship

M&G is a trusted and leading brand in the UK and Europe. We believe that strong support for our brand, through sponsorship, advertising and events, plays an important role in communicating M&G's values to our customers worldwide.

The value of stockmarket investments will fluctuate, which will cause fund prices to fall as well as rise and you may not get back the original amount you invested.

Chelsea Flower Show

M&G is the exclusive sponsor of the Chelsea Flower Show, staged by the Royal Horticultural Society.

The Chelsea Flower Show is a unique event that marks the start of the UK "season" - a series of cultural and sporting events over the summer. The Charity Gala Preview Evening attracts the most FTSE 100 chief executives and chairmen of any such event.

We began our sponsorship in 2010 and have recently extended the agreement until 2017.

Sue Biggs, RHS director general, says,

"M&G’s support provides a vital contribution to our work to involve, educate and inspire millions of gardeners across the country and the world, not only through the fantastic show gardens they bring to the RHS Chelsea Flower Show, but through their support of the Charity Gala, which directly benefits the RHS Campaign for School Gardening."

For pictures and further information about our sponsorship and our garden, visit our dedicated Chelsea Flower Show website.

M&G Ski campaign

Now in its third year, the M&G Ski Campaign targets key European resorts with a mix of high impact media and sponsorship. In 2011, M&G introduced innovative ski school sponsorship to the campaign to complement advertising activity. As part of the 2013/2014 M&G Ski giveaway initiative, M&G donated a total amount of €25,000 to different European charities.

For details of this year’s initiative please visit our M&G Ski website.

Other M&G sponsorships

We are a regular sponsor of several major pensions-related conferences, including the LGC and SPS events, as well as asset specific conferences in the UK and overseas, such as INREV, MIPIM and Expo Real.

Market leading brand

M&G maintains a consistent and distinctive brand across all of the markets in which we operate.


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