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Audience

How We Started

When we started in 1931....

It was with the aim of investing in a new way. We wanted to give everyone a chance to benefit from economic growth, so we created Britain’s first unit trust – a simple and straightforward long-term product for all investors.

Today, 85 years later...

Our long-term approach has helped us become one of the largest active investment managers in the UK and Europe.

1

Always active

We believe active management drives long-term performance. That’s why we aim to anticipate trends and find opportunities, rather than following the market.

2

Original thinking

You can’t be out in front if you’re copying everyone else. That’s why our managers do their own analysis and benefit from the unique perspectives of our in-house researchers.

3

Following our own route

Our talented managers follow their convictions, not the crowd. Just because everyone is going one way, doesn’t mean it’s the right way, so our experts take their own approaches.

4

Focused on the road ahead

When we know and understand a company’s long-term potential, we don’t get distracted by short-term market noise during the journey.

5

A consistent approach

Fads and fashions come and go, but we don’t let them distract us from our long-term goals. That’s why our investment principles always stay the same.

Cyveillance Protected

The value of investments will fluctuate, which will cause fund prices to fall as well as rise and investors may not get back the original amount invested. 
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