The power of active fund managementThe power of active fund management

Active fund managers aim to achieve the best returns possible for their investors – seeking stocks that they believe will provide superior performance, using research analysis and most importantly, their own skill and judgement.

A manager of a passive fund, on the other hand, simply tracks the performance of the market by investing proportionately in the constituent companies of a representative index.

M&G is one of the UK’s oldest and largest active investors with over £228 billion under management*.

Actively managed funds – our experience works for you

At M&G we strongly believe that active funds have the potential to generate the best returns for investors over the long term. Backed by all the resources scale can offer, our fund managers are free to develop their own individual investment strategies and act on their convictions.

This approach has helped M&G to a string of awards, including OBSR Honours’ Outstanding Investment House 2011 and Professional Adviser’s Best UK Growth Group and Morningstar's Best Specialist Fixed Interest House – the latter having been awarded to M&G for the fourth year running in 2012.

Stockmarket prices may fluctuate and you may not get back your original investment. Past performance is not a guide to future performance.

Read on to find out more about M&G's approach to active investing.

*M&G Statistics, as at 31.12.12

Anticipation

Being able to anticipate market trends is just one of the skills our fund managers have developed throughout our 80 year history.

Focus

Our fund managers focus on companies rather than market trends, applying the same clear and straightforward strategies that we have always used.

Conviction

Our fund managers only invest in their highest conviction stocks. This enables them to remain committed to their long-term goals when market noise may be distracting to others.

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Issued by M&G Securities Limited and M&G Financial Services Limited which are subsidiaries of M&G Limited. M&G Limited is incorporated and registered in England. Registered Office: Laurence Pountney Hill, London, EC4R 0HH. Registered in England No. 1048359. Registered for VAT, number GB235 3237 81. Both M&G Securities Limited and M&G Financial Services Limited are authorised and regulated by the Financial Services Authority and provide ISAs and other investments. M&G Securities Limited is registered on the FSA's register, No. 122057 (www.fsa.gov.uk/register). Registered Office Laurence Pountney Hill, London, EC4R 0HH. Registered in England No. 90776. M&G Financial Services Limited is registered on the FSA's register, No. 122058 (www.fsa.gov.uk/register). Registered Office Laurence Pountney Hill, London, EC4R 0HH. Registered in England No. 923891. Both companies are registered for VAT, number GB235 3237 81.