ConvictionThe ability to anticipate market trends, the focus on companies rather than share prices together with a long-term investment approach all require conviction.
Our fund managers are free to follow their own investment approach, which can be tailored to the needs of their funds, without the restrictions of a rigid house style. This allows them to act on their convictions. These convictions are developed with the support of our extensive in-house research teams.
Backed by this scale, our fund managers develop a far more in-depth understanding of the companies they invest in than they would by merely analysing balance sheet.
All businesses go through good and bad times – even the best suffer dips in their fortunes from time to time.
Trying to make informed decisions about things that are yet to happen, and short-term market movements can make it difficult to stay focused on the long-term potential of your investments.
Whilst it is true that active share traders may attempt to make quick wins by ‘day trading’ on short-term market movements (buying and selling shares within a short space of time) this can bring with it a higher level of risk.
One of the biggest potential benefits of long-term investing, on the other hand, comes from the accumulation of these short-term movements over many years.
We believe that having the courage of your convictions and arming yourself with the relevant information is the key to long-term investment success.
The most powerful investment tool you have is time. The earlier you start investing, in our view, the better.
Please remember that you should not base decisions on past performance, prices may fluctuate and you may not get back your original investment.
